User experience is a function of every aspect of your e-store. Key elements include design, interface, technology, navigation, content and information architecture. Before designing a solution, we ask questions from a user perspective, – ‘how easy is it for the customer to find a product?’; ‘how many steps does it take from product discovery to payment?’. Questions like these help us to make the customer’s product discovery intuitive.
Capabilities include:
Information architecture
User roles
Interaction models
Usability testing